Zombie U – “Not Even Close to Being Profitable” per Ubisoft


Even though Zombie U is the highest selling third-party game on the Wii U, apparently it did not come even close to being profitable.

Ubisoft’s CEO, Yves Guillemot, said:

“We must find a way to ensure the creativity of those games could have a big enough audience. We hope it will take off. At the moment, we’ve said ‘let’s do through Christmas and see where we are from there.”

EA’s Chief Operation Officer, Peter Moore, added his comments about why he thinks the publisher is not supporting the Wii U:

“We were there with four games for them [at launch]. It’s been a disappointment when you look at sell-through and, as a company, we have to be very judicious where we deploy our resources.”

He then added,

“The lack of online engagement that we see on Wii U [is troubling]. It’s so integral to what we do. They’re so small it’s hardly worth running the servers. It seems like a box that’s out of sync with the future of EA – which is one that gives a real social feel to our games. The Wii U feels like an offline experience right now.”

What are your thoughts?