When Stardock sold its Digital Distribution Platform, Impulse, to GameStop, it decided to “Play-it-Forward” with the proceeds.
Stardock’s CEO, Brad Wardell, said: “As a business, our objective is to make a profit. However, there are many ways to make a profit and we believed the best use of our investment capital wasn’t to try to turn Stardock into some 1,000+ person company but rather to keep Stardock small and invest in startups who look to create things that will in turn, play it forward. If we are successful, the profit will follow.”
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