Skylanders Imaginators are a “Must-Have” Gift this Holiday Season

Skylanders Imaginators are a "Must-Have" Gift this Holiday Season

Popular Kids’ Videogame Franchise Tops Prominent Holiday Wish Lists
Including Toys“R”Us, Amazon, Parents Magazine and More

This Season Brings Incredible Black Friday Deals,
 the Debut of Jingle Bell Chompy Mage Toy and other Skylanders Offers!

 Eruptor Returns to Macy’s Thanksgiving Day Parade and
Appears in “Skylanders Academy”

SANTA MONICA, Calif. – Nov. 17, 2016 – Holiday shoppers be on the lookout:
Skylanders Imaginatorsthe toys-to-life videogame where players can bring their imaginations to life by creating their own Skylanders — has been crowned a “must-have” gift for kids this season. The innovative kids’ videogame franchise is ushering in the holidays with new Sensei toys and an unbelievable offer on Skylanders Imaginators Starter Packs. The game has been named to the Toys“R”Us® 2016 Hot Holiday Toy List, Amazon’s 2016  Holiday Toys List, the Toy Insider’s Hot 20 Holiday Toys List, and Parents magazine’s “2016 Best Toys.”

Portal Masters can kick-off their Skylanders-filled holiday on Thanksgiving Day when Eruptor, a fan-favorite Skylander, takes his place amongst the skyscrapers of New York City in the 90th Annual Macy’s Thanksgiving Day Parade® ! Portal Masters can also catch Eruptor, along with Spyro and Stealth Elf, in “Skylanders™ Academy” available now on Netflix.

“Kids are going to have so much fun playing Skylanders Imaginators,” said Ariana Gentry, 10-year-old winner of Toys“R”Us 2016 President of Play competition “I love to make things my own,  and the game is such an awesome way to think of new ideas and be as creative as I can be!”

Starting on Black Friday, parents will be able to get their hands on Skylanders Imaginators Starter Packs for the suggested price of $39.99 each and Skylanders Sensei toys for the suggested price of $9.99 each, for a limited time at major retailers nationwide.

Skylanders Imaginators are a "Must-Have" Gift this Holiday Season

Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), is also releasing a special holiday Skylander Sensei toy — Jingle Bell Chompy Mage. Available at participating retailers starting November 25, 2016, Jingle Bell Chompy Mage is a specially designed toy that appears in the game outfitted in a holiday-inspired wardrobe.  He joins the lineup of Sensei Skylanders new to Skylanders Imaginators and is ready to teach the Skylanders some new fighting techniques and a classic Chompy holiday tradition – the White Chompy gift exchange!  After all, ‘tis the season to be Chompy!

Skylanders Imaginators is THE game that kids are clamoring for this holiday. Kids have been asking for years to create their own Skylanders and now with latest innovation of the game they have the power right at their fingertips,” said Laurie Schacht, Chief Toy Officer of Toy Insider. “On top of that, Skylanders has parents covered on all their holiday needs. From amazing Black Friday deals to the arrival of Jingle Bell Chompy Mage, the variety of Skylanders-themed holiday offerings available for Skylanders fans is perfect for anyone on your list!”

Tech-savvy holiday shoppers will impress those on their “nice list” by downloading Skylanders Creator,  the new free mobile app that offers Portal Masters a one-of-a-kind experience to create Imaginator characters on-the-go! Skylanders Creator lets users design Imaginators from scratch directly from the app. Skylanders Imaginators players also can magically transfer their created characters from the console game to the app using innovate audio technology.

In the app, there are a variety of ways for parents to find the ultimate gift with the purchase of a fully-playable 3D printed Skylanders Imaginators figure for the suggested price of $49.99, an Imaginator T-shirt for the suggested retail price of $24.99 or an Imaginator Card for the suggested retail price of $14.99 – all items are customized to match the Skylanders Imaginator characters created by players. Quantities for the 3D printed characters will be limited, making them true collectors’ items. Availability of products varies by territory.

Portal Masters are encouraged to get into the creation spirit now by participating in the Skylanders #CreatorContest. Fans who share their Skylanders Imaginator creations on social media using the dedicated hashtag and provide a link on have a chance to win a 3D printed Skylander Imaginator. November 21-27 marks the last week to enter the contest. Check out official rules here:

Existing Skylanders fans will also have something to cheer about this holiday with the return of the Skylanders Portal Owners Pack. The Portal Owners Pack at the suggested retail price of $25 is a great value and the perfect gift idea for players who already have portals from previous Skylanders games — Skylanders SuperChargers, Skylanders Trap Team, Skylanders SWAP Force or Skylanders Giants. The Portal Owners Pack provides fans with infinite possibilities to create with the Skylanders Imaginators Portal Owners Pack:

•       Skylanders® Imaginators Video Game
•       1 Imaginite Creation Crystal – Fire Creation Crystal
•       1 Sticker Sheet
•       Collection Poster featuring the complete set of Skylanders Imaginators Figures

The Portal Owners Pack will be available exclusively to Wal-Mart shoppers for a limited time during the retailer’s Black Friday event which starts at 6 p.m. local time on Thanksgiving, November 24 (price valid through Friday).

si_keyshot_chompymage_alt_final_hiresSkylanders Imaginators are a "Must-Have" Gift this Holiday Season

Additionally, Skylanders fans can participate in Skylanders Day at all GameStop locations nationwide on Saturday, December 17 and Sunday, December 18. Skylanders Day offers great deals and special promotions on select Skylanders Imaginators and Skylanders SuperChargers products, including the GameStop exclusive debut of the Skylanders Sensei Mystical Bad JuJu figure.

Skylanders Imaginators is available on all major gaming consoles including Xbox 360and Xbox One video game and entertainment systems from Microsoft, PlayStation® 3 and PlayStation® 4 computer entertainment systems and Nintendo’s Wii Usystem. The game supports all 300+ Skylanders from previous games. For more information, visit

Skylanders Academy, the new animated comedy-adventure show inspired by the award-winning Skylanders franchise, debuted on Netflix on October 28.  Jam-packed with humor and heart, Skylanders Academy offers epic action for kids of all ages. This Netflix original series Season 1 debuted with 13 episodes in 190 countries, with a second season planned for late 2017.

Related: Skylanders Imaginators Now on Store Shelves