SEGA Asks Gamers Everywhere to Make War Not Love

Massive Free Content Giveaway with this Year’s Make War Not Love

London – England, February 9 – It’s that time of year again when SEGA scoffs at the pomp and pretence of Valentine’s Day, and asks gamers everywhere to Make War Not Love!

In the ultimate multi-community face off, Make War Not Love 4: The Aftermath features SEGA’s biggest roster of combatants to date as the Dawn of War II, Company of Heroes II, Total War: WARHAMMER and Endless Legend communities go head to head in all-out war. The Spoils? A pile of Free DLC content for each title.

The winner depends very much on the performance of the respective faction champions and their communities in a series of no-holds-barred challenges with a wealth of prizes up for grabs from the February 16th – 19th.

To get involved in Make War Not Love 4: The Aftermath, all you need to do is visit from today, sign up, and pick your faction.

Every contribution you make to your chosen cause will influence its overall score and increase your faction’s chances of unlocking exclusive prizes. On 14th February; MWNL day, voting will open for the first challenge and voters will be able to select the title that the faction leaders will play when MWNL gets underway on February 16th.

Three more challenges will follow throughout  February 16th – 19th, so be sure to stay tuned, as if your faction leader does well, you’ll win free stuff! 

The Challenges:


February 16th – SEGA vs Faction: Voters will decide which SEGA game the community manager from each faction will go head to head with a SEGA champion in. Winning the bout will earn the faction 50 points and…

  • SEGA prize bundle 1: Company of Heroes 2: Southern Fronts DLC, plus a mystery Mega Drive game

February 17th – Art Attack: For this challenge, each faction will create their own piece of MWNL inspired artwork to share on SEGA’s Facebook channel and Points go to the piece of art you, and we here at SEGA, like the most, along with…

  • SEGA prize bundle 2: Warhammer® 40,000: Dawn of War 2: Retribution – Ultramarines faction pack, plus mystery Mega Drive game

February 18th – Stream if you wanna go faster: The factions will run their own live-stream segments for their respective game, with views and community engagement determining where the points go this round. To the victor…

  • SEGA prize bundle 3: Endless Legend: Echoes of Auriga, plus mystery Mega Drive game 

February 19th – SEGA Showdown: The final round will see the two highest scoring factions enter a duel, playing each other’s games live at the PC Gamer Weekender within the SEGA Zone at Kensington Olympia. The winner of the round will secure the last batch of points for their side, and…

  • SEGA prize bundle 4: Blood Pack DLC for all relevant Total War titles (excl. Total War: WARHAMMER), plus mystery Mega Drive game


The winner of this day will also be crowned Make War Not Love 4: The Aftermath champion, and unlock some very special game content for their factions’ title.

In addition to all these great freebies, the following titles will be on-sale for the duration of the promotion, on Steam (starting at 6pm GMT/10am PST on Feb. 16th):

  • Total War: WARHAMMER – 33% off
  • Endless Legend – 75% off
  • Dawn of War franchise – 80% off
  • Company of Heroes franchise – 75% off
  • Crazy Taxi™, Jet Set Radio™, SEGA Bass Fishing™, Sonic and All Star Racing Transformed™ – 75% off


For more information about Make War Not Love 4: The Aftermath and to sign up, log on to Be sure to follow our social channels to get involved in all the inter-faction trash talking on Facebook and Twitter.

Related: Total War: WARHAMMER the Making of Wood Elves Trailer Released by SEGA