NEW YORK /PRNewswire/ — Atari, one of the world’s most recognized publishers and producers of interactive entertainment, today announced a partnership with innovative audio company ROAM. The collaboration combines Atari’s iconic and timeless brand with ROAM’s stylish, high quality earphones to create co-branded mobile audio products. The new line of gaming headphones and earphones will serve as a platform to bring ROAM’s personalized audio to listeners. As part of the deal, Atari has become a shareholder in ROAM.
As a passionate innovator in the audio industry for more than a decade, Steven Lamar, co-creator of Beats by Dr. Dre headphones and CEO of ROAM, founded the company to give people a new way to listen to the music they love. ROAM’S exclusive and game-changing technology enables listeners to fully personalize the earphone’s sound settings, eliminating the standard “one sound fits all” listening experience.
“I’ve been a fan of Atari my entire life,” said Lamar. “Collaborating with such an iconic brand is a dream come true. Together, we’re going to bring a fresh, fun and creative audio experience to generations of Atari fans.”
“ROAM is transforming the way people experience music. We are excited to partner with them because of their dedication to the art of sound and passion for delivering to users a quality product that will powerfully change the way they listen to music,” said Fred Chesnais, Chief Executive Officer, Atari.
Producer Stephen Belafonte, who helped broker the deal, joins as a partner in this endeavor. He has previously worked with Atari as a producer on both film and music projects.