Market Analysis Firm Lowers Wii U Lifetime Global Sales Forecast

Marketing analysis firm, DFC Intelligence, has lowered the Wii U’s lifetime global sales forecast to $25 million.


Firm Analyst, David Cole, predicts that the Wii U’s total sales at the end of its lifetime will only be a quarter of Wii’s over 100 million units.

Specifically, Cole said,

“We are once again lowering our outlook for the Wii U,” he said. “Right now it is looking to do about what the GameCube (22 million) did during its lifespan which is mainly be another system for Nintendo first party product.”

“I think Nintendo is carving out a different audience. I think that being said it is the right strategy. The audience they are going after is not the ones that Sony and Microsoft are going after. Right now they need to go after Nintendo fans first. They should have done that last year but better late than never. It is the right approach, but really, Nintendo now is just trying to do as well as the GameCube so they have a base to sell first party software.”

An independent analyst, Billy Pidgeon, believes that releasing three mega titles, The Legend of Zelda: A Link Between Worlds, Super Mario 3D Land and Mario Party Island Tour on the same day as the Xbox One launch, November 22, is a smart move.

Pidgeon said,

“Yes, Xbox One also launches on November 22nd, but major game retail events can energize consumers to buy more games and hardware,” said Pidgeon. “There’s an audience waiting for these Nintendo titles, and Mario and Zelda have system-selling potential.”

“It’s a good move to get these games out before the holiday season kicks in on Black Friday, a tactic that Sony and Microsoft are employing for their eight generation console launches. Wii U hardware sales need a boost, and Super Mario 3D World will help. Mario Kart and Super Smash Bros. releases in 2014 will also help, as will more value added bundles and hardware price cuts.”

What are your thoughts?