Game and Toy Industry Veterans Launch RVCKVS

Rvckvs Builds Brands and Energizes Games Communities with Authentic Gaming Merchandise

San Francisco, Calif. (February 5, 2015) – Long time video game industry veteran Jon Middleton announced today the formation of Rvckvs (pronounced ‘Ruckus”) a company working exclusively within gaming and pop culture and specializing in elevating brands and consumer awareness through custom merchandise.

Game and Toy Industry Veterans Launch RVCKVS

Rvckvs has been founded by respected videogame and toy industry veterans Jon Middleton, Mike Horn, Robert Gamboa, and Georg Brewer, who collectively have decades of experience in working with video game and licensed merchandise markets.


Adept at understanding the demands of an ever-changing video game industry, the founders of Rvckvs have a long and successful history of working with software developers, game publishers, IP holders, retailers and gaming platforms to help game makers and property holders succeed with authentic product merchandising.


Jon Middleton commented, “We’re excited to announce the formation of Rvckvs. The team has decades of experience working with gaming’s most recognizable brands, and is built to deliver innovative merchandise solutions designed to excite gamers and support game communities. Our mission is to give gamers the ability to show their fandom and passion for games off-screen. We specialize in creating products with a real “Wow factor” such as the Collectors Editions for Borderlands 2, Saints Row 4 and Titanfall.”


To date, Rvckvs has worked closely with industry leaders to produce a range of leading branded merchandise in the games market, including highly regarded development studio Respawn Entertainment’s Titanfall Collectors Edition, called out by GameInformer Magazine as the best Collector Edition of 2014.  Vince Zampella, CEO of Respawn Entertainment commented, “It’s exciting to work in close collaboration with the Rvckvs team; we had some ambitious plans for our CE and Rvckvs worked to help define and deliver upon the vision flawlessly.”


The Rvckvs team will be in attending the DICE Summit, New York Toy Fair and Game Developers Conference in the coming weeks.

Source: Press Release