FINAL FANTASY XIV: STORMBLOOD Blood Drive Tour Being Launched by Square Enix and The Red Cross

FINAL FANTASY XIV: STORMBLOOD Blood Drive Tour Being Launched by Square Enix and The Red Cross

E3 Community Urged to Donate Blood for the Greater Good

LOS ANGELES (June 13, 2017) — Calling all real-life Warriors of Light! Square Enix is joining forces with the American Red Cross to launch the Stormblood blood drive during the Electronic Entertainment Expo taking place June 13 to 15.

FINAL FANTASY XIV: STORMBLOOD Blood Drive Tour Being Launched by Square Enix and The Red Cross

In conjunction with the debut of Square Enix’s second expansion of FINAL FANTASY XIV ONLINE, donors will have the opportunity to donate blood in the newly-themed FINAL FANTASY XIV: Stormblood bloodmobile. Additional blood drive opportunities will be available after E3 as the Stormblood bloodmobile visits several college campuses throughout Southern California.

The Red Cross urges those who have never given blood before – as well as those who haven’t given recently – to make an appointment to give blood now and help sustain a sufficient community blood supply this summer.

“Whether it’s in a game or in real life, everyone needs a helping hand. That’s why we’ve joined forces with the Red Cross and their important mission to help save lives,” said Morten Haugaard, marketing director, MMO, Square Enix. “The FINAL FANTASY XIV: Stormblood blood drive will visit college campuses throughout Southern California to spotlight their vital work.”

Stormblood Blood Drive
Tuesday, June 13, 11 a.m. to 5 p.m.
Wednesday, June 14, 10 a.m. to 5 p.m.
Thursday, June 15, 10:30 a.m. to 4:30 p.m.
Los Angeles Convention Center at 1201 S. Figueroa St.

As a thank you, those who come to give blood at E3 will receive a free commemorative T-shirt, while supplies last. The Red Cross urges eligible donors with all blood types to make an appointment to help ensure lifesaving blood is available for cancer patients, accident victims and others in need. Blood donation appointments can be scheduled through the Red Cross Blood Donor App, online at or by calling 1-800-RED CROSS (1-800-733-2767).

How to Donate Blood
A blood donor card or driver’s license or two other forms of identification are required at check-in. Individuals who are 17 years of age in most states (16 with parental consent where allowed by state law), weigh at least 110 pounds and are in generally good health may be eligible to donate blood. High school students and other donors 18 years of age and younger also have to meet certain height and weight requirements.

Blood donors also can save time by using RapidPass to complete their pre-donation reading and health history questionnaire online, on the day of their donation, prior to arriving at the blood drive. To get started and learn more, visit and follow the instructions on the site.

Related: FINAL FANTASY XIV: STORMBLOOD New Screenshots and Artwork Released