DJ Jazzy Jeff & Mix Master Mike Close Epic 3 Nights at Doritos #MixArcade

(Photo by Matt Sayles/Invision for Doritos/AP Images) (PRNewsFoto/Frito-Lay North America)

PLANO, Texas — After three epic nights of bold performances, the Doritos #MixArcade officially closed E3 2016 with a Throwback Thursday show featuring DJ Jazzy Jeff and Mix Master Mike. The Doritos #MixArcade events combined the influences of technology, gaming and music into one bold, 60-foot working arcade venue.

“Doritos is a brand that believes in living life to the fullest and embracing bold experiences,” said Jeannie Cho, VP of marketing, Frito-Lay. “We were honored to combine our heritage of gaming with music in the Doritos #MixArcade at E3 Live, once again putting control in the hands of fans. The gaming and music communities have long been partners on the small screen – now we’ve brought them together on the big screen.”

The evening concerts at the Doritos #MixArcade not only held exclusive performances but also gave control over to the fans once again for an interactive concert experience. Show-goers donned bracelets that controlled different aspects of the performances.

(Photo by Matt Sayles/Invision for Doritos/AP Images) (PRNewsFoto/Frito-Lay North America)

But that’s not all. On Tuesday the #MixArcade was home to performances by Steve Aoki and Empire of the Sun and Wednesday hosted shows by Wiz Khalifa and Big Boi of OutKast fame.

World Records Set at #MixArcade

In celebration of Doritos’ 50^th anniversary and a continuation of the brand’s “For the Bold” campaign, the Doritos brand also hosted a series of challenges as part of its Doritos Bold 50 campaign at the Doritos #MixArcade, including: “World’s Largest Game of Video Arcade Tag” and “Highest Score on a 60-Foot Tall Arcade Machine.” The Doritos #MixArcade venue alone broke records for “World’s Largest Live-Action Arcade Game,” and “World’s Largest Arcade Machine.” The campaign asks fans worldwide to be a part of 50 world-record-attempts with Doritos through 2016.

Nathan Stevens

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I have always enjoyed playing video games and am a programming team lead for a video game company. I co-founded Gaming Cypher because I enjoy the gaming community and would like to provide the best news service around. Feel free to ask me any questions and I will make sure to get back to you quickly.