Hashtag Comics, a new publisher based in the DC Metro Area, is utilizing the engine of a Silicon Valley startup to do mini-crowdfunding ventures for each of it’s comic books. |
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In this digital age, Hashtag has all of its books available online through Kindle and Comixology. In order to not alienate the clientele that enjoy reading a paper book, Hashtag intends to sell both online and in stores. However, printing comics on a per-issue basis simply isn’t financially viable for small businesses. In a search for a business model that allowed for sufficient profit margins, Hashtag CEO Drew Crowder looked high and low for options to allow for pre-ordering and eventually found a crowdfunding startup that had recently created a pre-order app. Buyers will purchase the book through the pre-order tabs on the shop page of Hashtag Comics, then once sufficient orders are placed, the widget automatically charges the cards and begins the print/ship process. |
Source: Press Release
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