NEW YORK, Jan. 13, 2016 /PRNewswire/ — According to App Annie Index, the consistently high-performing Clash of Kings raced up the Google Play revenue charts to grab the #4 spot in October 2015. The game’s initial success was spread globally as it ranked among the top 5 Google Play games by daily revenue in more than 80 countries, including the United States, United Kingdom, Germany and Russia.
Clash of Kings’ recent global-level rise was driven by strong performance in the United States in October. Overall, Clash of King’s global ascendance puts it hot on the tails of mobile’s biggest strategy games like Clash of Clans and Game of War, which respectively ranked #2 and #5 by Google Play revenue for the period. The title also performed exceptionally well on iOS, surging to #8 on October’s rankings by worldwide Google Play and iOS combined revenue.
Its performance in Russia is particularly worth noting, as it is rare to see non-Russian game publishers rank so highly for so long. In daily Android revenue, the game totally dominated in Russia, always ranking #1 or #2 on both the App Store and Google Play since April 2015.
Clash of Kings, in particular, has won over users not only because of its graphics, but also its in-game sociality and ease of play. Publisher ELEX designed its game to create an addictive multiplayer experience, complete with not only ease social and cross-platform integration but also messaging and language translation features. The game has seen success in multiple markets, and it just reached over 50 million installs from the Google Play Store alone.
Clash of Kings’ heavy promotion supported its rise up the revenue rankings. Celebrity endorsements and high-profile TV advertising campaigns bolstered awareness of the game. It has been steadily climbing since ELEX first launched a number of massive creative events in major cities such as New York, London, Tokyo, Berlin and Seoulamong others, to create wide interactions with the public and attract more new players.
The ability to leverage social networks to drive user acquisition and engagement makes ELEX a veritable hit machine. The launch of its web-version on Facebook.com helped them find over 50 million new players worldwide, a large percentage of which make up the game’s total of over 100 million installs. This was one factor behind the game’s recognition by Facebook as the 2015 game of the year.
Clash of Kings’ rapid rise combined with previous hits like Age of Warring Empire and Happy Farm truly demonstrates the power of ELEX’s brand in Western markets like the United States. Rather than being content with overseas success alone, ELEX is also setting its sights on Chinese markets in partnership with Xiaomi, resulting in Clash of Kings being ranked among the top 10 highest grossing games in China.
Related: Clash of Kings for Android has Over 50 Million Downloads on Google Play