Candy Crush Saga – Developer Ditches Adverts

Developer King has decided to ditch all adverts for Candy Crush Saga in favor of a more seamless, uninterrupted gaming experience.

The following comes from an internal company email: “King’s #1 focus around delivering an uninterrupted entertainment experience for our network of loyal players across web, tablet and mobile has unfortunately led to the difficult decision of removing advertising as a core element of King’s overall strategy.

“The executive team has decided to withdraw completely from the advertising business thus, removing all advertising elements within every King game worldwide effective immediately.”

What are your thoughts?