Blizzard announced that the World of Warcraft level 90 character boost will cost players $60 because it “didn’t want to devalue the accomplishment of leveling.”
In an interview with EuroGamer, World of Warcraft Lead Encounter Designer, Ion Hazzikostas, explained that Blizzard had decided to sell the boost separately because it didn’t want players to have to buy two copies of the expansion in order to boost more than one character.
“We realized as soon as we came out with Warlords of Draenor boost to 90, we knew that there was going to be demand for more than 1.
“It’s tremendously awkward to tell someone that you should buy two copies of the expansion just to get a second 90. That’s odd. So we knew at that point we were going to have to offer it as a separate service.”
Hazzikostas then added, when it comes to the hefty $60 price tag,
“In terms of the pricing, honestly a big part of that is not wanting to devalue the accomplishment of leveling.”
“If our goal here was to sell as many boosts as possible, we could halve the price or more than that – make it $10 or something. And then hardly anyone would ever level a character again.
“But leveling is something that takes dozens if not over 100 hours in many cases and people have put serious time and effort into that, and we don’t want to diminish that.”
He then added,
“I am not an economist, I’m not the one setting the dollar value myself, but it’s not the profit maximizing price. That was not our aim here.”
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