Leading Game Developer and Publisher Joins Games Business Trade Association to Support Ecosystem and Improve Industry
BEAVERTON, Ore.; October 20, 2015 –The Open Gaming Alliance (OGA), a non-profit trade association focused on the games industry business, today announced Ubisoft® as its newest Corporate Member. Ubisoft joins a growing roster of other forward-thinking industry leaders including Intel, Dell/Alienware, Logitech, Razer,Unity, Webroot and the recently announced Lenovo in supporting the OGA’s efforts to provide leadership and opportunities; and encourage growth and diversity within the games business ecosystem.
At this year’s E3, the Open Gaming Alliance announced several new initiatives including new membership levels; new AR/VR, Software and Cloud Gaming special interest groups; and a significant expansion of its indie developer support. Additionally, the OGA issued its annual Pinnacle research report analyzing industry revenues and trends
“PC Gamers are important to Ubisoft, and we’re committed to better understanding and addressing their needs and to continually improving our relationship with them,” said Sandrine Caloiaro, Consumer and Marketing Knowledge Director, Ubisoft. “By joining the OGA, we’re able to glean gamer insights from their research, learn from best practices in our industry and contribute to the group’s upcoming initiatives.”
The Open Gaming Alliance provides an array of resources to its industry members, ranging from research and best-practice guidance; to marketing support and networking with some of the industry’s premier middleware and hardware providers, and publishers. Founded in 2008, the organization has evolved to cover multiple platforms and operating systems; maintaining its primary goals of strengthening and promoting the community around all game platforms while providing a unified voice.
“Whether Assassin’s Creed Syndicate, Rainbow 6 Siege or one of the many other big games in its portfolio, Ubisoft brings quality entertainment experiences to gamers. It’s a thought-leader that spans every genre, platform and emerging technology within the industry,” said Wanda Meloni, OGA executive director. “Joining the OGA demonstrates Ubisoft’s determination to reaching even more players and to partnering with our other members to better our industry.”
About the Open Gaming Alliance (OGA):
The Open Gaming Alliance is a non-profit trade association focused on the games industry business. From development and game play, to platform innovation and business opportunities, the OGA and its member companies support growth, leadership and opportunities for the games industry.
Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin’s Creed, Just Dance, Tom Clancy’s video game series, Rayman, Far Cry and Watch Dogs. The teams throughout Ubisoft’s worldwide network of studios and business offices are committed to delivering original and memorable gaming experiences across all popular platforms, including consoles, mobile phones, tablets and PCs. For the 2014-15 fiscal year Ubisoft generated sales of €1,464 million. To learn more, please visit www.ubisoftgroup.com.
Source: Press Release