Feel Like Candy Crush Ice Cream? Check Out Activision Blizzard’s Powerhouse Slate of Franchises

LONDON — Activision Blizzard brings its powerhouse slate of franchises to Brand Licensing Europe 2017, along with a strong lineup of partners to drive the expansion of some of today’s hottest properties. Making its international debut, the recently formed Activision Blizzard Consumer Products Group (ABCPG) will present a roster of iconic, blockbuster titles, including: Call of Duty®, Skylanders®, Crash Bandicoot™ and Bungie’s Destiny from Activision; Overwatch®, Hearthstone® and World of Warcraft® fromBlizzard Entertainment; and Candy Crush™ from King. Reaching a global audience of more than 400 million¹, the company’s franchises of the future feature thrilling gameplay, linear storytelling, esports and consumer products, offering exciting opportunities for multi-category licensing. read more

Destiny 2 Delivers Biggest Console Video Game Launch Week of the Year to Date with PC Launch Still to Come

Destiny 2’s Concurrency Hits All-Time High for the Franchise

Destiny 2 is Largest Ever Day 1 Sales Globally for PlayStation Store

SANTA MONICA, Calif.–(BUSINESS WIRE)– Bungie and Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), delivered the world-renowned, first-person action game, Destiny 2, to players across the globe on September 6 on PlayStation®4 systems with additional, timed exclusive* content, and Xbox One (PlayStation®Plus or Xbox Live Gold subscription, respectively, required for significant features). The original Destiny became the biggest new console video game franchise launch in history, and Destiny 2 surpassed the original’s records for engagement and digital sales in launch week. This universe will welcome players in on a new platform next month for the first time on PC. Destiny 2 PC is available for pre-order now and is coming October 24 at retail and as the first non-Blizzard game to be offered digitally via Battle.net®, Blizzard Entertainment’s online gaming service. read more

DESTINY 2 Partners with Rockstar Energy Drink and Pop-Tarts for Worldwide September Launch

SANTA MONICA, Calif.–(BUSINESS WIRE)–Bungie and Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), announced Destiny 2’s 2017 partnerships with global brand, Rockstar Energy Drink, as well as Pop-Tarts toaster pastries. Partnering brands will feature their own custom-tailored offers to celebrate the Sept. 6 launch of Destiny 2 on PlayStation 4, and Xbox One (PlayStation Plus or Xbox Live Gold subscription, respectively, required for significant features), the sequel to the biggest new console video game franchise launch of all-time. For the first time, Destiny 2 will also be available for PC on October 24 via Battle.net, Blizzard Entertainment’s online gaming service. read more

Launch of New Call of Duty: Black Ops III Double Duty Calling Card to Support Veteran Hiring Announced

Digital Program to Date Has Connected More Than 4,000 Veterans with High-Quality Jobs

SANTA MONICA, Calif.–(BUSINESS WIRE)– Activision Blizzard (Nasdaq:ATVI) has announced it is continuing its award winning in-game program that supports veteran hiring with The Call of Duty Endowment (C.O.D.E.) Double Duty Calling Card. With the new animated calling card, players can view a service member transform before their eyes from a uniformed warrior to a civilian on their way to work to show their donation’s meaningful impact for the veteran community. Designed by Treyarch, the C.O.D.E. Double Duty Calling Card, along with a collection of three rare supply drops, is now available in the United States through Call of Duty: Black Ops III for a suggested retail price of $3.99. All gross proceeds received by Activision will be donated to The Call of Duty Endowment (“The Endowment”), which will use all funds to help veterans secure high-quality careers after their military service. read more