LONDON — Activision Blizzard brings its powerhouse slate of franchises to Brand Licensing Europe 2017, along with a strong lineup of partners to drive the expansion of some of today’s hottest properties. Making its international debut, the recently formed Activision Blizzard Consumer Products Group (ABCPG) will present a roster of iconic, blockbuster titles, including: Call of Duty®, Skylanders®, Crash Bandicoot™ and Bungie’s Destiny from Activision; Overwatch®, Hearthstone® and World of Warcraft® fromBlizzard Entertainment; and Candy Crush™ from King. Reaching a global audience of more than 400 million¹, the company’s franchises of the future feature thrilling gameplay, linear storytelling, esports and consumer products, offering exciting opportunities for multi-category licensing.
Destiny 2’s Concurrency Hits All-Time High for the Franchise
Destiny 2 is Largest Ever Day 1 Sales Globally for PlayStation Store
SANTA MONICA, Calif.–(BUSINESS WIRE)– Bungie and Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), delivered the world-renowned, first-person action game, Destiny 2, to players across the globe on September 6 on PlayStation®4 systems with additional, timed exclusive* content, and Xbox One (PlayStation®Plus or Xbox Live Gold subscription, respectively, required for significant features). The original Destiny became the biggest new console video game franchise launch in history, and Destiny 2 surpassed the original’s records for engagement and digital sales in launch week. This universe will welcome players in on a new platform next month for the first time on PC. Destiny 2 PC is available for pre-order now and is coming October 24 at retail and as the first non-Blizzard game to be offered digitally via Battle.net®, Blizzard Entertainment’s online gaming service.
Fourth DLC Pack Features Four New, Epic Multiplayer Maps, Including Re-Imagined Map, Warhawk
New Co-Op Experience “The Beast from Beyond” Marks Epic Conclusion to Infinite Warfare Zombies Experience
First Digital Personalization Pack Available in UK on September 8th with Proceeds Received by Activision Going to Endowment Programs
SANTA MONICA, Calif.–(BUSINESS WIRE)– The Call of Duty Endowment, a US charitable fund that provides grants to help veterans find high-quality employment, is expanding its support to the UK.
Destiny 2 Beta, Biggest in Bungie and Activision Publishing History
Destiny 2 Offers a Dramatic, Action-Packed, Character-Driven Story and Massive Destinations to Explore
New Champion Brings Home 2017 Call of Duty World League Championship Trophy of the World’s Biggest Console Esport; Claims Winner’s Share of $1.5 Million Prize Purse
Premier Call of Duty Competition from Activision – the World’s Largest Console Esport – Brings Together Top 32 Teams from North America, Europe and Asia-Pacific to Compete for Share of $1.5MPrize Pool at the Amway Center
SANTA MONICA, Calif.–(BUSINESS WIRE)–Bungie and Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), announced Destiny 2’s 2017 partnerships with global brand, Rockstar Energy Drink, as well as Pop-Tarts toaster pastries. Partnering brands will feature their own custom-tailored offers to celebrate the Sept. 6 launch of Destiny 2 on PlayStation 4, and Xbox One (PlayStation Plus or Xbox Live Gold subscription, respectively, required for significant features), the sequel to the biggest new console video game franchise launch of all-time. For the first time, Destiny 2 will also be available for PC on October 24 via Battle.net, Blizzard Entertainment’s online gaming service.
Top 8 Teams from Around the World Battle for Share of CWL Global Pro League Stage 2’s $500,000Prize Pool
Final Seeding for CWL Championship 2017 at Stake This Weekend
Digital Program to Date Has Connected More Than 4,000 Veterans with High-Quality Jobs
SANTA MONICA, Calif.–(BUSINESS WIRE)– Activision Blizzard (Nasdaq:ATVI) has announced it is continuing its award winning in-game program that supports veteran hiring with The Call of Duty Endowment (C.O.D.E.) Double Duty Calling Card. With the new animated calling card, players can view a service member transform before their eyes from a uniformed warrior to a civilian on their way to work to show their donation’s meaningful impact for the veteran community. Designed by Treyarch, the C.O.D.E. Double Duty Calling Card, along with a collection of three rare supply drops, is now available in the United States through Call of Duty: Black Ops III for a suggested retail price of $3.99. All gross proceeds received by Activision will be donated to The Call of Duty Endowment (“The Endowment”), which will use all funds to help veterans secure high-quality careers after their military service.