Today developer Lazy Bear Games in St Petersburg, Russia, and producer tinyBuild GAMES in Seattle, USA are celebrating Punch Club crossing 300,000 units sold. Being number geeks, they planted plenty of analytics into all versions of the game to figure out the exact numbers of… pirated copies of Punch Club.
Theye even went further and decided to see how localization might impact piracy, and have some interesting regional stats.
- Punch Club has been pirated 1.6 million times
- 1,137,000 times is for PC / Mac / Linux
- 514,000 times on Mobile
- 90% of mobile piracy is Android
What’s most interesting though is the impact of Localization. In short, as soon as the developer localized in Brazilian Portuguese, the game exploded in activations in Brazil… just not in sales. You can read up on the full details here.