Nintendo President, Satoru Iwata, told Bloomberg that the company intends to sell new consoles to emerging markets.
“We want to make new things, with new thinking rather than a cheaper version of what we currently have. The product and price balance must be made from scratch.”
Nintendo reported financial losses for 2013/2014 yesterday of 33.4 billion yen ($329 million) in the three months ended March, and Iwata wants to begin selling new consoles to emerging markets beginning next year.
Iwata announced the new Figurine Platform for Wii U and 3DS:
“NFP has a writer function as well as a reader function, so it can not only tell what character figurine is on the Wii U GamePad, but also a compact amount of data unique to each game can be written into it and read from it. That is to say, you will be able to customize your NFP to raise or train your own Nintendo characters, for example.
“With the launch of this new product genre, NFP is going to serve as the first example of actively utilizing our own character IP.
“At the same time, there are not only going to be decorative boxes for video game hardware and packages for software, but also Nintendo character figurines displayed on store shelves. This will provide exposure for Nintendo, play a great role in raising our brand awareness and create more opportunities for consumers to play video games.”
What are your thoughts about Nintendo’s strategy of new consoles in emerging markets?