Donating 100% of UK Revenue to Help Disabled Gamers on September 29th
Stockholm, Sweden — Swedish developer MAG Interactive has announced participating in an upcoming charity event One Special Day, organized by British charity SpecialEffect to help disabled gamers. Alongside 30 other mobile game developers, MAG Interactive will donate all their UK revenue generated for their word puzzle game WordBrain on September 29th.
“We at MAG are proud to be a part of this very special cause making the gaming world into a more inclusive place for everyone”, said Daniel Hasselberg, CEO of MAG Interactive. “We admire the work SpecialEffect does in changing people’s lives and we hope that by donating WordBrain revenue as well as cross-promoting One Special Day message across our most played games we’ll help them reach this year’s goal.”
During One Special Day mobile game developers unite in order to help disabled people play video games. The donations will be used to create custom control setups that facilitate movements for gamers with various disabilities. This year more than 30 mobile game developers are joining forces to raise £100,000 from the revenue generated on September 29th in the United Kingdom.