Live Media Event Reaches a Global Audience of 1.2 Million
SAN FRANCISCO, Calif. – Kenwood Experiences, an award-winning experiential marketing agency in San Francisco, CA, partnered with SQUARE ENIX to create an unprecedented live event for the publisher’s highly anticipated release of FINAL FANTASY XV.
The event, UNCOVERED: FINAL FANTASY XV, took place on March 30th at the Shrine Auditorium in Los Angeles, targeting the globe. The event featured a pre-show gold carpet activities, live streaming in three languages featuring prominent video bloggers Greg Miller and Tim Gettys along with A-list celebrity guests.
Kenwood worked hand in hand with SQUARE ENIX to produce the entire show working on the strategy, overall story arc, and full branding of the Shrine Auditorium. Additionally Kenwood produced SQUARE ENIX’s exclusive press event over two days at the nearby Biltmore Hotel featuring presentations, one-on-one interviews and hands-on gaming demos.
Kenwood collaborated with the client team at SQUARE ENIX to design a first-of-its-kind pre-launch of FINAL FANTASY XV, creating a fan-centric event that provided an exciting, fast moving, and entertaining experience. The multi-format event uncovered many surprising pre-launch assets for gaming and non-gaming fans including a full CG movie, a multi-part anime series, a mobile game, a free playable demo, and various editions of FINAL FANTASY XV, all to build anticipation for the planned September 30th 2016 launch.
“Working closely with our global client team, we helped to deliver a communication platform that set the buzz in motion, which allowed us to connect with the fan base and the industry while moving the needle in less than an hour with pre-sold games,” said Daniel Pinkham, Kenwood Experiences President. “Combined with the SQUARE ENIX team, our team had the vision, strategy, creative, and production to pull together a highly branded, multi-channel media release that delivered pre orders and buzz.”
Kenwood’s efforts reached several thousand live audience members with an accumulated virtual audience of 1.2 million people across the globe, including U.S., China, Japan. Germany and France.
“I just watched the full conference and I am fully convinced it’s one of the most thoughtful and effective video game conferences ever planned and executed…It is truly something to behold when a company understands its audience and tunes its communication strategy to resonate with it.” Blogger Fan Post
About Kenwood Experiences
Kenwood Experiences is an award-winning experiential marketing agency that creates branded experiences to build customer loyalty and drive business success. With a deep belief that experiences speak much more powerfully than words, the agency delivers the right value at the right time through the customer journey, segmented and personalized across all mediums and channels. As Kenwood fosters the conversation, meaningful connections are cultivated and brand loyalty grows. Current clients include Capcom, Google, Docker, Jive Software, VMware, Square Enix, Amgen, GungHo Entertainment, HP, McKesson, Microsoft and more. For more information, please visit www.kenwoodx.com.