Nintendo’s President, Satoru Iwata, said that he recognizes that Wii U’s lack of software is a key issue in the console’s struggling sales, not the price.
Nintendo’s most recent financial report stated that the Wii U only sold 160,000 Wii U consoles worldwide in the first quarter.
Iwata believes that that since the more expensive premium bundle is out-selling the basic white edition, that price is not the issue – lack of software titles is at fault.
“If the price is actually an issue [with Wii U], then there is some contradiction between the current sales balance between the Basic and Premium versions of the Wii U. The basic version should have sold a lot, but the fact of the matter is that people are buying more of the premium version. So the issue is not there.”
“I understand that the real issue is the lack of software, and the only solution is to provide the mass-market with a number of quality software titles.”
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