SAN FRANCISCO–(BUSINESS WIRE)–It’s time to meet the newest player in competitive gaming coverage, “ESPORTS WEEKLY with Coca-Cola.”
Leading games and entertainment media company IGN announced today its official partnership with Coca-Cola to bring new, in-depth coverage to the rapidly growing world of esports. The jointly created online vídeo series will air weekly, starting Friday, October 9th at 7:00pm ET on IGN.com.
“With the advent of online gaming, video games have taken the next step towards becoming the leading national pastime. We’re excited to team up with Coca-Cola to introduce an even bigger audience to the world of professional esports,” said Peer Schneider, Co-Founder and General Manager of IGN.
This new partnership brings the excitement of esports to the biggest possible audience of gamers online. Coca-Cola, the largest non-endemic brand in esports, has quickly established itself as one of the strongest supporters of the esports community, making it the perfect partner in unlocking in-depth coverage to IGN’s 66 million monthly viewers.
“Over the last few years, we have made it our mission to elevate and celebrate esports and gaming at large. Coca-Cola’s partnership with IGN will bring an unprecedented level of exposure, recognition and uplift to the industry and community,” said Matt Wolf, head of gaming, The Coca-Cola Company. “Coca-Cola and IGN have come together to ignite the passion of esports’ fans every week by creating and delivering content that has never been done before.”
Hosted by IGN’s Kevin Knocke, each thirty-minute show will detail a full recap of the week’s top headlines from esports around the world. Episodes will include an in-depth look at several of the top headlines and close out with a roundtable panel discussing various esports leagues and tournaments like Riot’s LCS, Valve’s The International, Blizzard’s WCS and many more. “ESPORTS WEEKLY with Coca-Cola” will also feature known esports celebrities, special guests and co-hosts.
In the first four weeks, the new series will host League of Legends player and personality Stephen “Snoopeh” Ellis, Charlie Yang, World Series of Poker bracelet winner and former StarCraft professional gamer, Bertrand “Elky” Grosspelier and the entire Evil Geniuses DOTA 2 Team, winners of the largest prize pool in esports history at $6.6-million.
“ESPORTS WEEKLY with Coca-Cola” will broadcast multi-screen across IGN’s channels on the web, mobile devices, video game consoles, and over-the-top streaming platforms.
Source: Press Release