SAN FRANCISCO, Feb. 3, 2016 /PRNewswire-USNewswire/ — IfOnly, a marketplace for one-of-a-kind experiences where a portion of the proceeds from each sale support charitable causes, announced today the launch of a new auction to benefit the ACLU of Southern California that gives football fans the opportunity of a lifetime to star in the next Madden NFL video game launching this fall. This unparalleled package gives fans the rare chance to play on Sundays with their favorite football heroes and find themselves in the game and on screen, available on all consoles.
The highest bidder in the auction – which will run from today through February 15th at 12 p.m. PST – will be connected via IfOnly to Madden’s design team, who will work with them on capturing their likeness, attributes, and playing style. The winner will be asked to submit stats such as name, height, weight, college affiliation, and other attributes. The winner can decide their player style, whether it is fast and agile or one of the best deep threats. It is up to the winner’s imagination to decide what type of player they want to be as they go down in history as a character in the 2017 version of Madden NFL coming out this fall.
“This experience brings together a passion for sports and a passion for protecting civil liberties,” said Meegan Lee Ochs, special events director at the ACLU of Southern California. “We are thrilled to have IfOnly and Electronic Arts provide a fantasy experience supporting the very real necessity to stand for liberty and equal justice.”
This extraordinary experience and many more are available at IfOnly.