Humble Bundle and its customers have helped raise over $1 million for Direct Relief, and that support is growing with proceeds from the current “Overwhelmingly Positive” Bundle.
What’s more, the company recently inspired Direct Relief to create a slider-based donation interface that gives people unprecedented control over how their donations are used. Like Humble Bundle, which allows customers to decide how much they pay the distributor, software developers and featured charities, donors can now allocate their donation across Direct Relief’s many international and domestic aid efforts.
Already it’s had an overwhelmingly positive impact. Since implementing the Humble Bundle-inspired interface, donations completion rates have increased from a 26% completion rate to 37% and the overall conversion rate on Direct Relief’s website has increased 42%.
You can help support Direct Relief with the new Humble Overwhelmingly Positive Bundle right here: https://www.humblebundle.com/overwhelmingly-positive-bundle