Hill Climb Racing Developer Fingersoft Enters the Chinese Mobile Games Space in Cooperation With Local Publisher MyGamez
Kempele, Finland, Hong Kong, China, Feb 25, 2015 – Fingersoft Ltd., the Finnish developer of the award winning mobile game Hill Climb Racing with 260 million downloads worldwide, released a China targeted edition of the hugely popular racing title together with its China publishing partner MyGamez Ltd. The new game, Hill Climb Racing: China Edition, was launched in all major Chinese Android application stores during the Chinese New Year celebrations in February 2015.
The new franchise title is a co-production between Fingersoft and the Finnish-Chinese publisher MyGamez. “The purpose of ‘Hill Climb Racing: China Edition’ is to bring the original game’s fun and engaging game play to the Chinese close to 300 million mobile gamer audience, in a culturally meaningful context,” says Mikael Leinonen, CEO of MyGamez. “Hill Climb Racing has already gained over 15 million downloads and good rankings in the local Android stores in Mainland China since its launch in July 2014. It’s time to bring the local fans a brand new HCR experience with local themes and humor. We’re expecting the China Edition to bring more visibility and new players to the original title as well.”
To constantly bring more fun content to the player audience, Fingersoft and MyGamez will launch monthly updates to the game introducing new cars and levels. The first version of the game features a selection of eight cars and seven levels, and the racing takes place in famous Chinese scenic spots like the Great Wall, Shanghai city and the Yellow Mountains.
“With the good experience we got from publishing the original Hill Climb Racing with MyGamez in China, it made perfect sense for us to put more effort on catering to the market specific needs,” comments Jarkko Paalanen, Business Development Director at Fingersoft. “Providing the best possible experience to our fans has always been a priority to us. We’ve been very pleased to work with MyGamez to tackle the fragmented Android application store market in China. In addition to accessing MyGamez’ cooperation network and their market knowledge, our collaboration provides Fingersoft with strategic advantage also in our game publishing operations, as all our games can now access the Chinese market.”
Source: Press Release