It has been confirmed that HTC has hired former Samsung Chief Marketing Officer Paul Golden. Golden will be an adviser to chairwoman Cher Wang. This news comes after steady market decline from HTC, even after the release of the HTC One M8. Many believe Golden will attempt to do the same for HTC that he did for Samsung; create an effective marketing campaign in order to become the number one Android phone company again. Golden did this for Samsung between 2008-2012 by developing new products and airing commercials that directly attacked Apple’s iPhone products.