Here is what they had to say:
Starting in September, we’ll begin emailing all eligible paid subscribers about the first of our loyalty rewards. Every paid account that has been subscribed for three months (excluding game time included with your purchase of ESO and any additional complimentary game time) will receive a High Hrothgar Wraith vanity pet that will let you show your dedication to saving Tamriel wherever you adventure in-game. The loyalty program will keep expanding over time, so keep an eye out for more tokens of our gratitude if you’re a longtime player. Our next reward will be granted for those who have subscribed for six months—we’ll reveal it to you soon.
If you haven’t kept your subscription active, don’t worry. You’ll still be able to get the pets and other upcoming rewards once you meet the requirements. Stick with us, and you’ll have quite the collection to show off before long.
Are you a subscriber? Let us know what you think about the new loyalty program.
Source: Official Website