EA, Illumination Ent. & Universal P&L to Collaborate on Mobile Game Minions Paradise

LOS ANGELES–(BUSINESS WIRE)–Electronic Arts Inc. (NASDAQ:EA), Illumination Entertainment and Universal Partnerships & Licensing today announced a new multi-title partnership to bring the Minions and other characters from upcoming Illumination films to life in all-new mobile games. Minions Paradise, the first game from the collaboration, launches worldwide this summer, allowing players to create their own tropical Minion utopia and take control of a never-before-seen Minion named “Phil.”

“We strive to find unique ways to work with our partners and are excited that our filmmaking team is creating game content side by side with EA and Universal”

EA, Illumination Ent. & Universal P&L to Collaborate on Mobile Game Minions Paradise

As part of this unique partnership, Illumination’s writers, directors, artists, and animators are working hand-in-hand with EA’s mobile development team on the creative of the mobile games.

“Illumination Entertainment creates entertaining and unexpected characters in its blockbuster films, such as the Minions, who are a global phenomenon. EA is excited to partner with Illumination and Universal Partnerships & Licensing to bring these delightful characters to life for millions of fans on mobile devices,” said Frank Gibeau, Executive Vice President, EA Mobile. “This incredible partnership will help us bring players an unforgettable way to build the ultimate playground for their Minions, with an engaging story and deep and varied gameplay.”

“We strive to find unique ways to work with our partners and are excited that our filmmaking team is creating game content side by side with EA and Universal,” said Chris Meledandri, Founder and CEO, Illumination Entertainment. “We want to bring the same level of care and creativity to these games that we bring to our films. For the first time ever, we are introducing a brand new Minion character in a game. Minions Paradise is a great way to start our new partnership with EA, and we look forward to sharing the game with fans all over the world this summer.”

“We, and our world-class filmmaking partners at Illumination, are thrilled to team with EA, a clear industry leader in digital and mobile entertainment,” said Vince Klaseus, President, Brand Development, NBCUniversal. “The Minions have entertained audiences across the globe since they were first introduced in 2010’s Despicable Me, and this new mobile gaming content will engage players by allowing them to build their own paradise alongside the Minions on the world’s most ubiquitous and accessible devices.”

Minions Paradise will be free to download* and introduces a new Minion character named Phil.

Phil leads the Minions to create the world of their dreams after finding themselves shipwrecked on a tropical island. Players will help the Minions build, craft and design their ultimate tropical playground, complete with whirling waterslides, electric eel tanks, firefly trees, and of course, plenty of banana

Source: Press Release