EA Executive Promises the Company Will Do Better

In 2012, EA was voted as the Worst Company in America. The company’s Chief Operating Officer, Peter Moore, is promising to change that.

Moore believes that EA was mistakenly thought of as supporting SOPA and because players did not like the Mass Effect 3 ending.

Moore said, “This year’s contest started in March with EA outpolling a company which organizers contend is conspiring to corner the world market on mid-priced beer, and allegedly waters down its product,” said Moore regarding running against Anheuser-Busch over the Budweiser fiasco. “That debate takes place in bars – our audience lives on the Internet. So no surprise that we drew more votes there.

“Let me cut to the chase: it appears EA is going to “win.” EA is one of those organizations that is defined by both a legacy of success, and a legion of critics. Are we really the “Worst Company in America?” I’ll be the first to admit that we’ve made plenty of mistakes. These include server shutdowns too early, games that didn’t meet expectations, missteps on new pricing models and most recently, severely fumbling the launch of SimCity. We owe gamers better performance than this.”

 

He continued, “Many continue to claim the Always-On function in SimCity is a DRM scheme. It’s not. People still want to argue about it. We can’t be any clearer – it’s not. Period. Some claim there’s no room for Origin as a competitor to Steam. 45 million registered users are proving that wrong. Some people think that free-to-play games and micro-transactions are a pox on gaming. Tens of millions more are playing and loving those games.”

“Yes, really… [and] in the past year, we have received thousands of emails and postcards protesting against EA for allowing players to create LGBT characters in our games,” Moore continued. “This week, we’re seeing posts on conservative websites urging people to protest our LGBT policy by voting EA the Worst Company in America. That last one is particularly telling. If that’s what makes us the worst company, bring it on. Because we’re not caving on that.” Moore continued, “Every day, millions of people across globe play and love our games – literally, hundreds of millions more than will vote in this contest,” he said. “So here’s my response to this poll: We can do better. We will do better. But I am damn proud of this company, the people around the globe who work at EA, the games we create and the people that play them.”

What are your thoughts about EA?