Electronic Arts chief financial officer Blake Jorgensen issued the following clarification regarding last week’s comments: “I made a statement in the conference along the lines of ‘We’ll have micro-transactions in our games’ and the community read that to mean all our games, and that’s really not true.”
As reported by Polygon, Jorgensen told an audience at the Wedbush Technology Conference in New York: “All of our mobile games will have micro-transactions in them, because almost all of them are going to a world where they are play for free.”
In addition, Jorgensen said that EA is keen to avoid conveying the impression that content is being unfairly withheld, proposing Battlefield Premium as an example of how to do things right. “It allows someone to take a game that maybe they played for 1,000 hours and play it for 2,000 hours. We are very conscious that we don’t want to make consumers feel like they’re not getting value. We want to make sure consumers are getting value. The real core of the micro-transaction business is within the mobile part of our business which is the free-to-play business,” he concluded.
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