Carl’s Jr. and Hardee’s newest partnership with Call of Duty: Black Ops III has marked the popular fast food chain’s biggest promotional tie-in and Call of Duty’s first ever in-game integration with a quick-service restaurant (QSR) brand. The dynamic program features unique in-restaurant and in-game integrations (including the “Take Out” personalization pack that features a specialized weapon camo decked out with a ketchup, mustard, and extra pickles themed design!), an “Ultimate Care Package” combo meal complete with a peel-and-win game piece sweepstakes, a Veterans Day fundraising campaign, and a Call of Duty inspired new ad campaign, titled “Best Day Ever,” featuring the return of Charlotte McKinney. The $1M ad premiered nationally on October 26 and has already received over 800K views on YouTube and over 350 million earned media impressions. Take a look:
Veterans Day 2015 Philanthropic Support
In an effort to further support this partnership, Carl’s Jr. and Hardee’s philanthropic program for military veterans and their families, Stars for Heroes, will be conducting an activation of goodwill on Veterans Day, November 11, 2015. On that day, all proceeds from the sales of any “Ultimate Care Package” will go directly to the Call of Duty Endowment (“CODE”), a non-profit created by Activision Blizzard that has funded the placement of over 15,000 veterans into high quality jobs. With similar visions, both organizations will, together, help further benefit our nation’s military heroes and their families.
“Call of Duty is the most beloved video game franchise in the world and one of the biggest entertainment brands of all-time, so partnering with Activision for the launch of the new Call of Duty: Black Ops III presents a great opportunity to bring our brands together,” says Brad Haley, chief marketing officer for Carl’s Jr. and Hardee’s restaurants. “Our target customers love burgers, like our new Tex Mex Bacon Thickburger, and Call of Duty, so the two have now come together in an ‘Ultimate Care Package’ combo meal, complete with customized Call of Duty packaging that includes a peel-and-win game piece for a chance to win epic Black Ops III prizes.”
Of the partnership, Rob Kostich, Senior Vice President and General Manager of Call of Duty, says, “We’re thrilled to Partner with Carl’s Jr. and Hardee’s on this far-reaching program that truly benefits the entire Call of Duty community. This unique collaboration and campaign gives fans across the country a chance to win some great prizes in-game and in-restaurant, and, importantly, creates a special activation for our military veterans. We are very thankful to Carl’s Jr. and Hardee’s for their support of the Call of Duty Endowment, whose sole purpose is to drive our shared passion to put as many of our returning veterans into high quality jobs as possible.”
Available at Carl’s Jr. and Hardee’s starting October 21, 2015, fans can enjoy the “Ultimate Care Package” – a Call of Duty: Black Ops III branded combo meal that consists of a Tex Mex Bacon Thickburger, large fries and a large drink. The “Ultimate Care Package” includes a peel-and-win game piece giving customers the chance to win the ultimate gamer’s dream:
SWEEPSTAKES GRAND PRIZE: Treyarch VIP Experience
A three-day, two-night trip to Los Angeles that includes a tour of award-winning Call of Duty design studio, Treyarch, and the chance to meet members of the Call of Duty: Black Ops III development team. The Grand Prize Winner will also receive a gift bag full of Call of Duty: Black Ops III gear, including a copy of the game signed by members of the studio.
Instant-win prizes include: Call of Duty: Black Ops III games, Astro headsets outfitted with a Call of Duty: Black Ops III mod kit, in-game themed “Take Out” personalization pack containing a weapon camo, reticles and a calling card, as well as other clothing and gear items from 5.11 Tactical, and free food coupons.
Developed for Next-Gen platforms by Treyarch, Call of Duty: Black Ops III launched worldwide today, November 6.
Source: Press Release