Candy Crush Saga developer, King, has trademarked the word ‘Candy’ when it comes to games and clothing and is stating that any game in Apple’s iOS store that uses the word is infringing on its IP rights.
However, in order to avoid confusion, King has issued a statement to GamesIndustry International,
“We have trademarked the word ‘CANDY’ in the EU, as our IP is constantly being infringed and we have to enforce our rights and to protect our players from confusion. We don’t enforce against all uses of CANDY – some are legitimate and of course, we would not ask App developers who use the term legitimately to stop doing so.”
What are your thoughts about the ‘Candy’ trademark?