Leading interactive entertainment publisher selects FabZat as the exclusive merchandising provider of “Tekken Card Tournament” trading card packs worldwide
San Francisco, Bordeaux and Lyon – August 26, 2015 – FabZat today announced its partnership with BANDAI NAMCO Entertainment Europe as the exclusive provider of on-demand printing for Tekken Card Tournament trading card packs. Millions of players of the globally successful free-to-play game can collect over 190 physical, rare trading game cards with new characters that may be used to win online battles. Tekken Card Tournament game cards bring real-world crossover to the gameplay through unique QR codes letting players add cards digitally in-game. Additionally, players can take photos with their smartphone and a 3D model of a Tekken character will join in the game through augmented reality.
Tatsuya Kubota, Head of Mobile & Web Gaming at BANDAI NAMCO Entertainment S.A.S, said: “We have such a dedicated fan base for the beloved Tekken brand, and by working with FabZat, we’re now able to offer a faster and easier way for our fans to access these rare trading cards to play our popular fighting game.”
Tekken Card Tournament has ranked as a #1 game in the role playing category in the app stores across nearly 150 countries. Through the new partnership, FabZat will provide worldwide fans on iOS and Android with in-app access to purchasing trading card packs for Tekken-style battles. The trading card packs range in price from 6 Booster Packs for $10.99 up to 36 Booster Packs for $49.99.
Florent Pitoun, FabZat CEO and co-founder, said: “We believe we’re the right partner for publishers like BANDAI NAMCO because we provide fans with a streamlined purchase path, along with high-quality merchandise – spanning from 2D merchandise like trading cards, t-shirts and phone covers to 3D printed figures and toys. Moreover, we enable our partners to stay true to their brand, and also bring in a new revenue stream.”
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Source: Press Release