BERLIN and SAN FRANCISCO – September 26, 2015 – With Apple’s public release of the TVOS SDK, adjust announced that its leading mobile ad analytics and attribution tool has been expanded to support apps for the Apple TV.
This is the first time a dedicated marketing analytics solution has been announced for smart TVs. adjust’s offering for the Apple TV will allow app developers to analyze the aggregate behaviour of users targeted by ad campaigns, using adjust technology embedded in their Apple TV apps.
“There’s a huge potential for our clients and partners to expand their activities onto the large screen. As they do so, they will need to find out what works and what doesn’t, whether it’s evaluating the performance of marketing campaigns or of product features”, says Christian Henschel, CEO and Co-Founder of adjust, “In particular, we expect that our analysis of the effectiveness of TV ad spots will come in very handy for these marketers.”
With Apple’s recent announcement on TVOS, iOS developers will be able to quickly port their iPhone and iPad apps over to their users’ televisions and adjust will be able to tell them how that initiative pays off.
Source: Press Release