Activision Will Continue to Support Wii U

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Eric Hirshberg, the Chief Executive of Activision’s Publishing Division, believes that it’s important for the industry to continue to support itself and for games to be shown to as many people as possible.

Specifically, he said that Nintendo has been a great partner in the past and that,

“Nintendo has been a great partner for us. It’s had hardware hits and misses in the past, but it has always found ways to remain completely relevant,” he said. “It has some of the best game-makers in the world, and I wouldn’t count them out.

“Nintendo is a very successful company but obviously having a rough go with the Wii U launch thus far. I’m sure Nintendo and the rest of the industry wanted a different result for the Wii U, but if we can add to the appeal of the platform then we absolutely will.”

He then added,

“I want all of the great games in this industry to succeed because more people will be playing games and that’s better for all of us.”

One of Activision’s most successful franchises, Skylanders: Giants, was released on Wii and Wii U alongside PS3 and Xbox 360 in 2012 and its follow-up, Skylanders: Swap Force, will also release on Nintendo consoles in October.

In addition, Call of Duty: Ghosts will be released on Wii U in November.

What are your thoughts?